HAORAN
SUN
A self-motivated adaptable candidate with
fashion marketing experience seeks for a
fashion editor position
ADDITIONAL SKILLS
Language Skills: Native in Mandarin; fluent in English, outstanding English speaking abilities.
Computer Skills: Skilled at Microsoft Office; familiar with InDesign and Photoshop,Basic Excel skills.
Marketing Intern
FHM
Conducted marketing research for Men’s Uno, an Man’s fashion studio based in Shanghai, suggested
an Instagram marketing plan to increase the brand awareness.
Devised and implemented a digital marketing strategy based on the analysis of the target audience’
profile, behavior and psychology.
Design Marketing Intern
Why Me!
Visited my friend’s fashion store-Why me! Provided a lot of suggestions for the style and design of
their spring clothes. Participate in the project about the matching of all clothes by the model and the
brand promotion planning project.
INTERNSHIP EXPERIENCE
2019.07-2019.08
2018.12-2019.01
Member
Coach’s European Expansion Marketing Research Project
Analyzed the sales performance of Coach in Beijing and Shenzheng by interviewing 10 salespersons
and 30 customers, wrote a primary analysis based on the customers and employees’ feedback;
Collaborated with team members to formulated a brand expansion proposal for Coach, wrote a report
over 12,000 words, prepared PPT slides for the final presentation;
Delivered the presentation to David Wang, the design director of Coach, received great feedback from
him and won the Third place in the project rating.
PROJECT EXPERIENCE
2018.05-2018.09
Luxury Fashion Brand Management Experience
Relevant Coursework: Coach Team Project (Mid Commendation), The Analysis of the opportunities for
China’s second-hand luxury market in the future (Distinction).
EDUCATION
2018.05-2018.09
PHONE：
5174810919
EMAIL：
623531418@qq.com
Web
Haoran-blog.com
ins
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